Anthony Signorelli's Page

One of our team's strengths has been its enthusiasm, but we lived on enthusiasm too far--with a lack of consolidated direction. Today, we put together a better goal: Sell 10,000 books by the end of the year. It gives us a chance.

My contention is that a clear strategic goal is essential--everyone tells you that. But sometimes, an individual or group is so new and inexperienced that it simply needs time to explore and learn. That's where we have been. Well over six months of that now. So… Continue

I made a few interesting discoveries today trying to open up avenues into my targeted markets. It turns out that the American Library Association (ALA) has national, regional, and state conferences all over the
country throughout the year. I am thinking of attending the five in Minnesota
and surrounding states this fall—just to see what can be gained from it. Has
anyone else tried this? If so, I’d love to hear.

ALA also provides a sophisticated an

… Continue

Okay, sorry I have been away. Don’t think I am not paying attention to this! We attended the conference I spoke of, and the networking was outstanding. We connected to organizations, individuals, and legislators on
our signature Free and Fair Elections Amendment proposal, which is important to
help improve our public perception (as well as to the country as a whole, in my
view, but that’s a different blog; this one is on marketing). From a marketing
perspective, the Free and

… Continue

Well, I figured I should report back on the “seed sowing” venture I took in Washington this week. The political conference I attended was a great opportunity to connect with people in the community of my likely
customers, and even more, in the leaders who might be able or willing to carry
more of my message out to other people. That’s good marketing because it is
good leverage. I’m not sure what will come of these seeds yet, but they are out
there.

… Continue

First, thanks to everyone who has expressed interest in this little adventure of the relaunch of my book. It is certainly a common problem among authors! And that's exactly why I am doing this. I thought we could all learn from an effort as we go.

As you know, my book Call to Liberty is a book about political philosophy. So, political events and conferences seem like a natural place to find potential customers and interested parties. A few weeks ago, I heard about a big progressive conf… Continue