Better Books, Inc.

I ran across this Washington Post article on Tumblr. It aptly describes book marketing in today's world. Enjoy!

Novice Authors Must Promote Themselves Since Publishers Won't

Books are the trademark of civilization.

Over 72% of publishers surveyed on the impact of digitization on book publishing by the Frankfurt Book Fair and the German trade magazine Buchreport said the development of new business models, new multimedia products and effective marketing strategies are the biggest challenges facing publishers as they transition from print to digital.

Duh! The publishers are slow to react to the changing customer demands.

The publisher’s lateness to the party reminds me of the train industry’s reacti… Continue

I was on the Coach Ron Tunick radio show today. Ron invited me to talk about the publishing industry and book shepherding. Ron published IN THE THINKING ROOM as a trade paperback and wants to publish it as a hard cover, too.

I was supposed to be on the air at 3 o’clock for one… Continue