Lisa Copen's Page

Looking for a fresh way to pitch your book in September? Sept 8-14 is National Invisible Chronic Illness Awareness Week! I encourage you to look at your books and see if there may be a slant you could add to it that relates to chronic illness. If you are booking radio or TV programs right now, you may want to consider using the "chronic illness slant" on your pitch and letting the producers know the date is Sept 8-14, 2008. As an author, I know I am always on the look out for ways I can marke… Continue

Those of us who write books love books. Am I right? When someone asks you what book is on your nightstand do you try to not laugh because it's more a question of how many stacks you are trying to balance? But for many people, the idea of reading a book is great effort. They have to be really "into" the book to finish it (not like myself who is determined to finish it reg… Continue

Whether you are having a table at the back of the room while speaking, doing a book signing, or trying to get stores to carry your book up on their counter, good display items can make the difference between a "yes" and a "no." Both the store owner's response and also the buyer. We've all been to the typical office supply stores and have seen the acrylic stands where you stick a brochure in. But did you know there are hundreds of possibilities for snazzier displays? One of my favorite companies… Continue

I recently talked to a friend who was having an article published in a well-known, highly competitive magazine. She hasn't yet taken the jump to have a web presence. I tend to forget that I spend thousands of hours online, receive hundreds of newsletters each month and answer over 1000 emails a month. I don't realize that the words "blog," "SEO," "keywords," "meta tags," and even "book marketing" are not terms most people go to bed thinking about. Or get up at 2 a.m. when you can't sleep and rea… Continue

Plagiarism - How to Find Out if Someone is Plagiarizing Your Work By Robert Nahas With the infiltration of Internet venues that harbor and propagate pseudo professional and fraudulent "writers" - even encouraging it by "looking the other way" - there has been a significant rise in plagiarism of the protected works of professional writers. Though hard numbers have not yet been established, this writer, after a great deal of research, estimates that it has risen by as much as 42 percent over the… Continue