If you're not already using Twitter, you probably will be soon. It's a terrific way to meet and develop relationships with potential customers as well as other authors, experts, and key influencers in your field or genre.
Earlier this year, Twitter made some changes to the Reply function that many users are not aware of. In the August issue of
The Savvy Book Marketer newsletter, learn about the dif…
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Added by Dana Lynn Smith on August 28, 2009 at 10:31am —
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Promoting through online social media is the hottest trend in marketing today, embraced by everyone from solo entrepreneurs to major corporations, and it's a terrific tool for authors.
Join me on the
virtual book t…
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Added by Dana Lynn Smith on May 8, 2009 at 9:48am —
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America's 123,000 libraries purchase nearly $2 billion worth of books annually, according to statistics from the American Library Association and the Book Industry Study Group. Here are some ways to capture your share of this lucrative market:
1.…
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Added by Dana Lynn Smith on February 24, 2009 at 3:51pm —
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Learn how to improve your position in Amazon's search results, in the January issue of The Savvy Book Marketer newsletter at http://snipr.com/savvyjan09.
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Added by Dana Lynn Smith on January 30, 2009 at 6:35pm —
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When you send friend requests on social networks, it's important to introduce yourself, just like you would if you were meeting in person.
Most networks have a space in their friend invitation window to "add a personal message." Tell the other person who you are and why you want to connect. What interests do you share in common? If you know something specific about the person, say so. For example, "I'm a book marketing coach and I really enjoyed your article about selling on Amazon."
Remember,…
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Added by Dana Lynn Smith on January 28, 2009 at 6:17pm —
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Book reviews in newspapers and magazines are getting harder to come by, but online reviews can be a great book marketing tool. For tips on getting reviews on Amazon.com and other websites, read Annette Fix's article about
online book reviews at the WOW! Women on Writing website.
Bookstore buyers and librarians base many of their ordering decisions on reviews in the major
boo…
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Added by Dana Lynn Smith on January 13, 2009 at 2:14pm —
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Happy New Year! As a special thank you to my friends and subscribers, I've compiled a free ebook,
Top Book Marketing Tips of 2008. Just click the link below to download your copy, featuring a collection of 15 popular articles from the Book Marketing Maven blog and The Savvy Book Marketer newsletter. Please feel free to pass this ebook on to other authors and publishers.
http://snipr.com/bookmarketingtips
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Added by Dana Lynn Smith on January 4, 2009 at 10:45am —
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Your book marketing plan should include strategies for reaching several different target audiences:
• Readers -- people who buy the book to read. This is the most obvious category and it includes your primary audience (the "ideal customer" that the book was specifically written for) as well as secondary audiences who have an interest in your topic.
• Purchasers -- people who buy the book for someone else. For example, people buy books as gifts, parents purchase books for children, and women bu…
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Added by Dana Lynn Smith on December 17, 2008 at 12:01pm —
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In the
December issue of The Savvy Book Marketer newsletter, you'll find a real-life example of how blogs, eZines and social networks can converge to create viral marketing opportunities.
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Added by Dana Lynn Smith on December 11, 2008 at 7:46pm —
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As you cruise the internet, you’ll find a wealth of valuable free information and numerous offers to sign up for eZines and blog feeds. Here are some tips for making the most of the lists you subscribe to.
1. Take action. When you see a great tip in an eZine or blog, make a note on your To Do List or your marketing plan of a way to implement it in your business. I often paste great articles into Word documents to save for future reference.
2. Learn from others: Study subscription…
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Added by Dana Lynn Smith on December 2, 2008 at 3:31pm —
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