The network for book authors and publishers
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*THIS ARTICLE BY JEFFREY A. TRACHTENBERG HAS BEEN EXCERPTED. It recently appeared in Jerry D. Simmons' newsletter - TIPS for WRITERS from the PUBLISHING INSIDER. It has been reprinted here with permission from Jerry D. Simmons, http://www.writersreaders.com, and the author.
… ContinueBorders Group Inc. has decided you can sell a book by its cover.
In a radical move aimed at jump-starting s
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