The network for book authors and publishers

All Blog Posts Tagged 'book marketing' (47)

John Kremer's Friends You Should Know Teleseminar Series - Today . . . Wednesday, December 16th

Over the years I've met many people who offer products and services that can help authors and publishers sell more books. During the past two months, after attending several conferences where I renewed many friendships, I realized that I should introduce these people to readers of my newsletter and customers of Open Horizons. So I'm hosting a weekly teleseminar where I will interview someone I think you should know - 1. Because you will learn some useful tips from them and 2. because they offer… Continue

Added by John Kremer on December 17, 2009 at 12:00am — No Comments

Using social networks to sell more books. A great teleseminar on how to market your books online. Listen to the free teleseminar now.

A friend of mine, Mahesh Grossman, interviewed me as part of an exclusive course he is offering to his customers. But, as members of this Book Marketing Network, you can listen to this 80-minute audio for free. Click here: http://www.bookmarket.com/mahesh.mp3 You can skip the first two minutes of this audio without missing anything important. I tried to edit the audio file with Audacity but had a problem editing the first part… Continue

Added by John Kremer on December 7, 2009 at 1:30pm — No Comments

Book marketing tips for novelists and nonfiction book authors

I was interviewed recently on The Great Writers Book Marketing Series show. You can hear the show here: http://tobtr.com/s/548928. A great interview. Featuring many great tips for novelists as well as nonfiction authors. Continue

Added by John Kremer on December 5, 2009 at 11:00am — 3 Comments

Book trailers or videos only work if they go viral. Well-made videos aren't worth a dime unless they are seen.

Book trailers or videos only work if they go viral. Well-made book videos aren't worth a dime unless they are seen. Why pay hundreds or thousands of dollars to create a video that no one sees. In Lesson 4 of the Ten Million Eyeballs seminar, I teach you how to create viral videos -- videos that are seen by hundreds of thousands or millions of people. Not 45, not 120, not 346 people, but millions. Check out the Ten Million Eyeballs program at… Continue

Added by John Kremer on November 26, 2009 at 1:00am — 1 Comment

You should tweet. Each tweet I do featuring one of my blog posts gets clicked through by 50 to100 people. Check out my free Twitter Mania Manual for maximum success via Twitter.

Check out my free Twitter Mania Manual. You can download it for no cost, no sign-up requirement, no follow-up emails - simply free - at http://www.bookmarket.com/50WaystoTweet.htm.

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Added by John Kremer on November 21, 2009 at 8:00pm — 1 Comment

Follow a book marketing experiment!

Follow a social media marketing experiment built from scratch to promote a backlist novel. I’ll share each step & the results. Follow #Takau and G.L. Kay on Twitter and become a fan on Facebook. Check out a new Ning community for background and updates. Join me as I create an online presence for the novel. This will run through xmas ’09. Much to be done! I’ll need your help. My… Continue

Added by G.L. Kay on October 1, 2009 at 4:54pm — No Comments

How should you use this Book Marketing Network? A newbie asks a question. I answer it.

Question: I am a newbie at this to say the least. I got a lucky, fast break into publishing. I want more but can you tell me the advanced method of using your site to promote? How much time do i spend, who do i befriend, who is the most influential member that can get you to retail? John's Answer: You don't use this site to promote to people. You use it to create relationships with other authors and publishers -- and then use those relationships to create relationships with media,… Continue

Added by John Kremer on August 23, 2009 at 11:30pm — 1 Comment

Book Marketing and Book Promotion - An audio interview featuring book marketing guru John Kremer

On Wednesday afternoon, Janice Campbell of Words Matter Week interviewed John Kremer. The topic was anything and everything about book marketing. It was a great interview with at least 10 takeaway, do-it-now ideas for any author or publisher. You can listen to it here:

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Added by John Kremer on August 20, 2009 at 10:30pm — 3 Comments

You May Not Be Famous, But You ARE A Celebrity ;-)

Ever feel like a nobody because you're not on the New York Times Best Seller quite yet and your print runs are below 30,000? Take a deep breath. I have an announcement that just might surprise you. You may not be "famous," but in your readers' eyes YOU ARE A CELEBRITY! Stop belly aching that "you haven't made it big." Do you know how many people in the world would give their two front teeth to have readers who want to know about them? Do you know how wonderful it is that you wrote a book... th… Continue

Added by Sandra Rea on August 8, 2009 at 3:37pm — 3 Comments

AUTHORS - Read Your T&Cs!

With all the recent media attention on the pending Healthcare Bill and whether our elected representatives are actually "reading the bill" before signing it into law, I thought I'd take a moment to emphasize the importance of reading (and understanding) all the paperwork we as authors must contend with in our daily lives. As you know, earning a living in today's publishing arena is vastly different and greatly more complicated than the world our predecessors faced just 20 short years ago. Today… Continue

Added by Sandra Rea on August 8, 2009 at 3:36pm — No Comments

How Much Does Luck Contribute to an Author's Success?

Luck Be Our Lady! How much does luck contribute to an author's success? When I think about luck and writing, one of the first word sets that comes to mind is Harry Potter. That is far more than a story of success for a down-and-out writer who was on social services sitting in a coffee shop every day with her infant at her feet writing her book. An ex-school teacher who was writing for no one but herself. That is truly a story of phenomenal luck with a capital "L." As I've heard the story, J.K.… Continue

Added by Sandra Rea on August 8, 2009 at 3:36pm — 2 Comments

Wonderful book marketing stories being shared right now in the What's Working for You? forum. Check it out.

Members of the Book Marketing Network are sharing some wonderful book marketing stories right now in the What's Working for You? forum. Check it out. And share some of your own success stories. What's working for you? You can find the What's Working for You? forum on the main page of this network. On the left column, under forums. Please share. Continue

Added by John Kremer on August 6, 2009 at 10:30am — 1 Comment

Highly Effective Strategies for Book Marketing & Promotion

Tonite @ 8pm EDT. http://www.blogtalkradio.com/GreatWritersRadio Join expert writing coach N. Kali Mincy and international best-selling author William R. Patterson as they share their success secrets and answer questions on writing, publishing and book marketing. (PRE-RECORDED SEMINAR)

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Added by N. Kali Mincy on July 7, 2009 at 5:34pm — No Comments

Stop Spending Your Promo Dollars on Throw-Away Marketing!

This will be brief, as I've written about this topic before. I just want you to understand very clearly that if you are spending time, effort, and money on traditional book promotion (i.e., signings, mailers, print ads, brochures and fliers), you may well be tossing your hard-earned cash out the window. The explosion and fragmentation of mainstream media outlets have made it extremely difficult to capture the reader’s attention. Just like an arms race, the arsenal of traditional book promotiona… Continue

Added by Sandra Rea on June 1, 2009 at 7:02pm — 4 Comments

Tomorrow (Thursday) in New York City: Author 101 University featuring Mark Victor Hanson, Rick Frishman, Jill Lublin, Brendan Burchard, Alex Carroll, and more

Author 101 University
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Added by John Kremer on May 27, 2009 at 11:30pm — 5 Comments

Red-Hot Special Offer: Ten Million Eyeballs online marketing course - Extended Deadline: until Wednesday noon. Check it out!

After paying taxes in April, I've run into a cash-flow problem and need some quick cash, so I'm offering my Ten Million Eyeballs online marketing course in a RED-HOT SPECIAL. For the next four days (until Wednesday at noon), you can sign up for the Ten Million Eyeballs basic course for only $197. But you have to act now. Read all about the program here: http://www.TenMillionEyeballs.com.… Continue

Added by John Kremer on May 19, 2009 at 10:30pm — No Comments

Are Trademarks and Copyrights the Same Thing? John Kremer answers a question.

Question from a Book Marketing Network member -- Is trademark and copyright the same thing? I have a unique idea for an inspirational series. Do I just copyright it or does it need a trademark as well? John's Answer -- Trademark and copyright are not the same thing. For a book series, you might want to trademark the series if you have a unique and brandable title for the series. E.g. Chicken Soup for the Soul, for Dummies series, etc. Trademarks protect the brand. Copyright protects the writ… Continue

Added by John Kremer on April 2, 2009 at 10:00am — No Comments

How to interact with the readers of your previous book when your newest book is on a completely different topic . . .

Here is my answer to a personal message I received on this network. The author asked how you interact with the readers of your previous book if your latest book is on a completely different topic. Again, here is my answer: ==== As for your question, you would be surprise on varied people's interests are. And if you have an audience for one book, at least 20 to 40% of that audience will probably be interested in your next book, no matter what the topic. (If the new book is on the same topic, of… Continue

Added by John Kremer on March 19, 2009 at 11:30pm — 2 Comments

Twitter Can Boost Your Website Traffic: Twitter Tools for Everyone to Create a Better, Easier, Quicker, More Effective Presence on Twitter

Twitter Tools Home

Twitter Attachment Tools: Tweet photos, big posts, videos, polls, etc.

Twitter Away: Miscellaneous Twitter Happenings

Twitter Blog Connections and Advertising

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Added by John Kremer on March 17, 2009 at 6:30am — 1 Comment

Well, it's about time you found Twitter! What have I been saying for five weeks? Here are three key reasons you should be on Twitter

Here are two more reasons why you should be on Twitter: 1. My http://www.bookmarket.com website's Alexa rank has gone from 169,000 to 134,500 in five weeks. The only change in my online marketing strategy and activities during that time was a renewed participation and active posting in Twitter.com. 2. Yesterday, I connected with an editor at the New York Times. I'm scheduled to do an interview with one of his reporters in the next couple of weeks. 3. See below, from a post I did here l… Continue

Added by John Kremer on March 8, 2009 at 10:30pm — 5 Comments