Kim Hillman's Page

Did you know you can actually break into magazine writing with a booklet? Not only that, but you can gain exposure for yourself as a writer and for your booklet as a product, as well as anything else you have written or have to offer.

Last week I contacted about 25 editors to get confirmation from them of who at their publication I should send my booklet to. I was extremely brief and to the point. So far, 10 editors have responded, all of them favorably.

One editor, however, we… Continue

If you were paying a publishing service for production of your book or booklet, what services would you want the most? Would you require editing? How about graphic design? What about printing? Would you want help with the marketing process? Would you like to have a consultant you could speak with at the company to help you make marketing or production decisions?

What expectations would you have if you were paying for services? Maybe you just want fast turn around or a top notch product… Continue

Your booklet's content, and not the booklet itself, is what's most important. If you view your booklet as just one way to get your information to your readers, that leaves many other options for repackaging that information.

There are many ways you can repackage your booklet's information to reach new readers in new markets. You can re-format the booklet into a CD or MP3 file. You can take some of the information from the booklet and re-write it into a new booklet for cross-selling purp… Continue

Simply put, a booklet is a product. It doesn't matter whether it's been created as a promotional tool or as a product in it's own right. It is still a product.

It takes time to develop a product, but once it is finished it can be sold repeatedly, requiring very little time from you (and no time at all if your product is sold as a download!).

If you are a speaker and you have no products to sell in addition to your speaking, you are only selling your time. Time is something you… Continue

Blogs are a great way to make booklet sales (and yes, book sales too!). Create a blog that has something to do with your booklet's topic. Then, begin making posts. Your posts should be informative and educational for your readers. If you can write a booklet you can write blog posts, so no excuses! If you need ideas for posts, there is TONS of information on the internet. Read other blogs related to your topic as well as articles and current news. Use Google's Reader and subscribe to other blogs… Continue