Sandra Rea's Page

Ever feel like a nobody because you're not on the New York Times Best Seller quite yet and your print runs are below 30,000? Take a deep breath. I have an announcement that just might surprise you.

You may not be "famous," but in your readers' eyes YOU ARE A CELEBRITY!

Stop belly aching that "you haven't made it big." Do you know how many people in the world would give their two front teeth to have readers who want to know about them? Do you know how wonderful it is that you wrote a book... th… Continue

With all the recent media attention on the pending Healthcare Bill and whether our elected representatives are actually "reading the bill" before signing it into law, I thought I'd take a moment to emphasize the importance of reading (and understanding) all the paperwork we as authors must contend with in our daily lives.

As you know, earning a living in today's publishing arena is vastly different and greatly more complicated than the world our predecessors faced just 20 short years ago. Today… Continue

Luck Be Our Lady!
How much does luck contribute to an author's success?

When I think about luck and writing, one of the first word sets that comes to mind is Harry Potter. That is far more than a story of success for a down-and-out writer who was on social services sitting in a coffee shop every day with her infant at her feet writing her book. An ex-school teacher who was writing for no one but herself. That is truly a story of phenomenal luck with a capital "L."

As I've heard the story, J.K.… Continue

This will be brief, as I've written about this topic before. I just want you to understand very clearly that if you are spending time, effort, and money on traditional book promotion (i.e., signings, mailers, print ads, brochures and fliers), you may well be tossing your hard-earned cash out the window.

The explosion and fragmentation of mainstream media outlets have made it extremely difficult to capture the reader’s attention. Just like an arms race, the arsenal of traditional book promotiona… Continue

I'm writing to you on behalf of New York Times best-selling author Brenda Novak to invite you to support her annual fundraiser for Juvenile Diabetes Research and learn how you might become involved in this worthwhile cause. The 5th Annual Online Auction for Diabetes Research will open May 1st and run through the month. We're currently inviting authors, readers and anyone that can help this year’s auction the biggest and the best ever. Last year, we raised $252,300. We hope to break $300,000 in 2… Continue