Historical Fiction: Publicity with a Hook

[William E. Johnson]

I was surprised when a local television station recently invited me to appear on a "Community Events" program to promote my book signing event at the local public library. Two years ago, I appeared on this same program to promote my first novel about colonial Boston in 1766. I arrived in the period attire of John Hancock, giving the interview in character.
I was invited for a return visit to publicize a book signing for the sequel, with the requirement that "John Hancock" appear again.
The message is clear for authors of historical fiction; a period costume sells your idea, your vision, and your books.
These days I appear as Hancock when I give seminars or at book signings; I encourage you to do the same, whoever your character may be. As the host of the TV program said, "Who doesn't want to hear from John Hancock?"

[Jennifer Robins]

What a great appearance. Good for you.

[William E. Johnson]

Thanks for the kind words. As you know, this business isn't easy.

[Gladys Hobson]

Wonderful,

[G.L. Kay]

Now that's multimedia! Can you forge the signature, too? Best wishes to you.

[William E. Johnson]

Surprisingly, that has been requested as part of the authograph. I've practiced and its pretty good, if I do say so myself.

[Theresa M. Moore]

That is a pretty novel (sic) way to promote the book. But my historical fiction would take more than one costume, and I am tested to figure out which one to use. I have a victorian adventure The Queen's Marksman and a pirate adventure The Black Witch, and an upcoming French Revolution adventure Written In BLOOD. If I promote all of them at one time I may be forced to wear street clothes anyway. *Shrug*. :)

[William E. Johnson]

I just had another book signing at a Public Library, again as Hancock, and I'm convinced it is the way to go. I suggest you assume the character of a tavern strumpet which would possibly be consistent with your time frame. That way you can say that you knew a marksman, a pirate and a French marquis, as you sign your books "for the author". I guarantee they will ask you to pose for pictures also. Appearing is street clothes is functional but it doesn't arouse curiosity.

[RYCJ]

I honestly must admit, 'What a Unique Marquis!' And if you were invited back, you must be a great actor too.