What's Working for You?

[John Kremer]

I'd like to start a new forum where people can talk about what's working for you right now in marketing your book.

I think this will help other authors to prioritize their activities if they can find out what's working for other people. This would be especially valuable to new authors.

I've share the hottest tool that I'm using right now. And that's Twitter. As you will note on the main page of this Book Marketing Network website, both my http://www.bookmarket.com website and this network have been rising in Alexa ranks (and visits) because of my use of Twitter.

[Sara L Stein MD]

Steve,
saw this on LinkedIn mental health professionals discussion

"A question, how much formal education/training have you received related to working with money issues in the clinical setting with clients?

I know I have received very little, next to none. In my graduate program, there may have been a little discussion of gambling as an addiction and the existence of compulsive spending. I remember money, financial issues were acknowledged as a source of stress.

A few years back I took a continuing education workshop on "Money and Women". "

you might want to start to market and speak to mental health professionals, etc who are working with clients daily that need your advice.

Kind of like my marketing to trainers.

Best, Sara

[Steve Miller]

Sara,

This is a great idea! I talked to a dentist the other day who said that an investment adviser keeps calling him, but that all the investment stuff baffles him. I gave him a copy of my book with a "prescription" of which chapters to read. I think that medical professionals, being perceived as having wealth to invest, are often targeted by "investment professionals" who are little more than salesmen.

So there's the need to offer help to these professionals who need to know how to manage their personal finances. Then, the Psychiatrists/Psychologists need to know how to advise their clients' money concerns. A Psychologist friend of mine keeps copies of my book in his office to hand out to clients, since it's simplified, easy (even fun) to read. I've even thought of just trying to offer it, free of charge, to put in Doctor waiting rooms. Perhaps if I offered this, and Psychiatrists saw its value, they would buy copies to give to patients.

Other ideas?

J. Steve Miller
Author of Enjoy Your Money! How to Make It, Save It, Invest It and Give it
"The Money Book for People Who Hate Money Books"
http://wisdomcreekpress.com/press_kits.html

[Sara L Stein MD]

call schools and offer to give a talk to the residents/students on how to work with your client over money and what to do about your student loans.

call professional associations

go on the boards

send a copy to John Grohol psychcentral.com with a teaching outline

it's a different type of press release, very targeted.

might be worth a small classified

gave myself some ideas here too! LOL
Best, Sara

[Joel Friedlander]

Steve, I would think a good category for you would be the ever-expanding world of "coaches." Have you tried anything with coaches? They often get involved with their clients' financial situation and can be adept at long-term planning. Might be a match.